Social Enterprise is beginning to transform the shape of business in the U.S. and around the
world. If you think that is an exaggerated statement you may feel otherwise after reading the
articles in this newsletter. Study after study confirms the FACT that most people (80-85%)
will switch from a brand they are using to another brand if that brand supports a cause that
they believe in.
Most people prefer to do business with companies that give back and Corporate America is
listening and moving in the direction of satisfying that preference. Increasingly they are
catering to the trend towards social responsibility by more actively supporting causes
that benefit the communities they serve. They are not giving all of their profits to
Nonprofits like Paul Newman Brands is doing but they are giving some and finding
that it is good for business.
REBSEA has hundreds of real estate agents on its list who presently actively support
Nonprofits through their business. Our task is to organize all of us into a single umbrella
organization so that we can bring Social Enterprise into the real estate industry in a truly
We do this by 1) sending our members referrals from the large national Nonprofits who
receive a donation at closing.
2) sending business to our members from socially conscious consumers
who prefer to do business with those who give back.
3) sending business to each other as a strong referral network of like
minded real estate agents.
More than one half of all the wealth in the U.S. is invested in real estate, more than twice
that invested in all of our stock markets combined, yet the contribution to Nonprofits from this
industry is minimal when compared to most every other industry. The reason is simply that
we have not organized in such a way that provides infrastructure for charitable giving to flourish.
Please join with us and become one of the Founders of our trade association so that
charitable giving through real estate transactions can have the needed infrastructure to grow
into a vehicle for supporting more Nonprofit Organizations in your community. Become known
as the "real estate agent who gives back" and encourage by example others to do the same.
Now back to the premise of our first issue of this newsletter: Social Enterprise is transforming commerce as we know it. It is happening in many sectors of our society and our economy.